Comets :: essays research papers

COMETS      Comets have been seen since the time man has been conjecturing about articles in the evening sky and show up in records from the earliest starting point of recorded human progress (Schweighauser 20).      Comets are comprised of four unmistakable highlights. The first is the core. The core is comprised of solidified gases, for the most part water fume with lesser measures of carbon dioxide and carbon monoxide, and imbedded in the solidified gases are interplanetary residue and small sections of stony and metallic transient material. A few comets, the bigger ones, have a core of 10 kilometers (Schweighauser 22). The second component of comets is the trance like state. The extreme lethargies is made out of particles and atoms of gas that movements with the core. The unconsciousness might be as much as 100,000 kilometers in breadth. The third component of a comet is the head. The head is only the name given to the unconsciousness and core. The remainder of the highlights of the comet are the tails. Most comets have two tails. One tail is produced using dust particles and the other, called particle tail, is made gases. As a comet moves toward the sun, the solidified gas becomes unfrozen which makes the residue particles become free. Light weight from the sun and some different powers cause these materials to move away from the leader of the comet and the other way from the sun. As per Charles A. Schweighauser in his book, qualified Astronomy from A for Z: A Dictionary of Celestial Objects and Ideas, he expresses that we see comet heads and tails since they reflect daylight, yet they additionally fluoresceâ€give off their own lightâ€when comets are close to the sun. The tails from the comet might be as much as 150 million kilometers in length each or together. Comets have an anticipated circle. There are one thousand comets that have been diagrammed. A few comets pass by the sun once and others, which are called intermittent comets, pass the sun more than once following a predicable example. I have picked an occasional comet called Tempel-Tuttle. Ernst Wilhelm Liebrecht Tempel and Horace Parnell Tuttle found this comet. This comet has been seen as ahead of schedule as 1366. The best ghost was that of 1366 when it passed 0.

Compare two filmsIn the Family in comparison with Chutney Popcorn Essay

Think about two filmsIn the Family in correlation with Chutney Popcorn - Essay Example Taking alternate points of view the two films act together to illuminate the network about strange families, interracial cooperations and reception. The two motion pictures include on the opportunity of relatives in dynamic as the way to family association. While chutney shows a messed up family because of unbending nature in understanding each other that later joins through valuation for every one choice, Wang explains how a tranquil relationship can be pulverized by absence of opportunity of decision. In Chutney Popcorn, Reena, the principle character, decides to turn into a lesbian and lives cheerfully with Lisa. This choice is restricted by all relatives, with Reena’s mother truly agitated. Basically, in spite of the fact that Reena’s sister doesn't basically restrict it, the way that Reena’s revelation that she can accomplish something that her sister gun do; get pregnant, implies that the entire family had treated Reena as sub-par. In endeavors to rejoin her family, Reena makes a negating decision of getting pregnant, which goes to be the family’s turnaround. Correspondingly, absence of opportunity to dynamic turns the connections of characters in ‘in the family’ dubious. At the beginning, Joey liberates chip to settle on his own choices as a grown-up in spite of his youthful age. Note this could be the motivation behind why the two live joyfully, with chip alluding to Joey as a dad. After the demise of Coddy, Chip takes some liquor nearness of his dad, who doesn’t question his activity. Things take an alternate bearing, when Chip’s auntie changes the standards by requesting that Joey wasn’t fit to raise Chip. The entire connection among Joey and Coddy’s family is failed and Joey bafflingly chases to recover his child. Astoundingly, the mover doesn't show how chip copped up with the new family, however the way that he was denied an opportunity to meet an individual he adored, since his delicate

Miss M Maserati Essay

Miss M Maserati Essay Miss M Maserati Essay Center Beliefs are things you know and things you accept that are valid about yourself paying little mind to what any other person thinks or feels about you. For instance If I said to myself â€Å"i am shrewd, I am attractive, i’m an extraordinary individual with loads of significant worth † while you can't pinpoint this and says its 100% genuine what others think or state ought not make any difference in any case truly . The fact of the matter is that what you are is restricted by your opinion of yourself or to all the more likely put it: what you realize you are. On the off chance that we have positive center convictions and credit them to ourselves even through we are somewhat imagining they in the long run become some portion of us and we make our own truth of we accept. We address ourselves with positive considerations and emotions paying little mind to where we are or what we are doing. A few people can imagine as a method of bouncing onto the initial step while some who have aced their conviction framework to its fullest can basically like themselves and have no issue keeping their head straight realizing that they are somebody uncommon, what any other individual says doesn't impact their assessment of themselves. Somebody who realizes their own worth is in a truth of â€Å"im great, im feeling extraordinary and I can do anything in the event that I set my attention to it†. This goes twofold on the off chance that it really is consistent with others. Of course what is valid? Genuine is the point at which somebody thinks of them as self that it is valid, it is something demonstrated or appeared. Do you think of it as evident that you are an individual of high worth? Since that is the only thing that is important. Obviously individuals have various perspectives on various individuals yet you yourself are really making your own truth of what is directly about yourself. This isn't to state you should deceive yourself constantly however be consistent with yourself. On the off chance that somebody has discarded you like a companion for instance doesn't mean you should think with the outlook â€Å"i am a terrible companion and pointless, I will go cry now†. What rather ought to happen is that in the event that you did something incorrectly you would apologize and as opposed to beating yourself pardon yourself as quickly as time permits, life is too short to even think about beating ourselves up multiple times with an adverse point of view at that point make character for ourselves by reminding our self multiple times what we did to the next individual. This is only one model. In another model you can really fool yourself into getting a charge out of something like maths classes. I would let myself know in my mind it is energizing and appreciate it regardless of whether it was not my preferred subject. The point here is that your nearly fooling your mind into speculation a specific route yet at the equivalent your not, your simply being consistent with the manner in which you think. Recollect when I addressed energy well it is center convictions that is behind everything, on the off chance that you practice you can ace it. â€Å"You will in general feel that your convictions are inflexible or perpetual. At the point when what your conviction is, is just an idea that you continue thinking. It’s progressively like a propensity for thought†¦Ã¢â‚¬  Center convictions are not outside realities rather it is simply something you accept to be valid and know yourself, nobody else can comes into the condition of what you think. IT is essentially that your idea about yourself is in reality more significant than others, obviously its senseless to overlook others musings and simply consider them as only what they state should make you the individual you are. A center conviction can begin from a position of energy or cynicism. So when you are thinking in your mind â€Å"i don’t have the right to be in this people presence† this is a contrary center conviction that you yourself has compensated for reasons unknown. At the point when you state â€Å"i am an individual of high worth and a great deal to offer† this is a positive center conviction, you are respecting yourself. Let me give you a few instances of positive and negative Core Beliefs: Positive center convictions: 1. I am a decent laborer (I am uncouth) 2. I am cherished by many (I am Lovable ) 3. I am successful,

The Motion of a Mass Spring System - Free Essay Example

The Motion of a Mass Spring System The example of a mass attached to the end of a spring is a powerful tool in physics due to the fact that it is analogous to many physical phenomena. To be able to use this example to elegantly describe other more complex systems it is crucial to first fully understand how this simple system works itself. The force acting on a mass attached to a spring at a given position is given by (Serway, 2003: 437). F= -kx (Eqn 1) This equation may be derived from Newton’s Second Law of motion, which states that the force on a mass is proportional to the rate of change in momentum. A mass and spring system can be described as a Simple Harmonic Oscillator and there are some fundamental equations that govern the motion of such a system (Serway, 2003: 436). ?= ?(k/m) (Eqn 2) Equation two shows how the angular frequency (?=2?*frequency) of an object oscillating due to it being fixed to a spring that is inversely proportional to the mass of the object. k is a constant, known as the spring constant that is defined by the properties of the spring. k can be easily determined experimentally for a given spring by changing the mass attached to the spring and measuring the frequency. Due to the periodic nature of such a system as that which can be described using equations one and two, they are known to be in simple harmonic motion. The motion of a particle over time is describ ed effectively by a cosine wave (Serway, 2003: 436; Hayek , 2003; 562). x(t)=Acos(?t+?) (Eqn 3) Equation three shows how this motion can be mapped over time where A is the amplitude of the oscillation, and ? is a term to correct the phase. This can be plotted to show how the mass and spring system will move over time. The figure above shows how a mass on a spring will behave in a frictionless universe while obeying Newton’s First Law of motion. A useful trait of the Simple Harmonic Oscillator is that the equations for the velocity and the acceleration are easily derived from that of the position equation (Serway, 2003: 436). V(t)=-A?.sin?(?t) (Eqn 4) a(t)= -A? ² cos?(?t) (Eqn 5) For brevity the phase term (?) has been omitted from these two equations as it can be assumed that phase is the same. These two equations give valuable insight into the nature of as mass on a spring and how its velocity and acceleration is linked. The interesting thing to n ote is that velocity is governed by a sine waveform, yet acceleration is dependent on the cosine waveform. What this means is that when the particle on the spring has minimum velocity it will have maximum acceleration, it also means that when the mass is travelling at its maximum velocity it has minimum (possibly zero) acceleration. Realistically however, most situations where a simple harmonic oscillator may be applied will involve a resistive force of some description, such as friction in the case of a mass on a spring. The effect this has on the motion of the mass and the spring system can be seen in the figure below. It is clear to see on the above figure that the presence of friction causes the amplitude of the oscillation to decay over time. This effect is known as damping. In a damped system that has no external force driving the oscillation itself, the rate at which the oscillation decreases is directly proportional to the resistive force being applied to it. The damping force is at its greatest when the particle is moving at its fastest velocity and at a minimum when the acceleration is at a maximum. There are three types of damping in an oscillatory system, underdamping, over-damping and critically damped. Underdamped is where the amplitude of the decay envelope does not decay rapidly. Critically damped systems are the fastest to return to equilibrium and will have a decay envelope that allows one oscillation over the entire damping period and will decay towards zero rapidly during this period. Over-damping occurs when there are no oscillations (as seen in critical damping) however there is an infinite time to return to equilibrium (Hayek , 2003; 567). The equation which describes this damped oscillation is given by: F= -kx-l dx/dt (Eqn 6) Here the original equation for the force is extended by a first order differential term relating to the change in the velocity due to the damping constant l. Equation six is able to be e xpanded into a more useful form by applying Newton’s Second Law, which gives: (d ² x)/(dt ² )+2D?_0 dx/dt+?_0 ² x=0 (Eqn 7) This equation now contains a first and second order differential equation relating to the velocity and acceleration respectively of the particle. Equation seven looks to be much more complex than that of equation six, however it is now in a considerably more useful form as it allows to see equation six in terms of the angular frequency of the system. D is the damping ratio and is given by D= l/(2?mk) , taking into account the damping coefficient, the spring constant and the mass of the particle. To fully understand the motion of the mass and spring system there must be consideration of the energy within the system. This may be done with the help of some simple drawings. The blue lines indicate the spring and the solid red block with a blue border indicates the mass. From the figures it is possible to imagine stretching the sprin g, this means that there is a force acting on the mass and if it is held at this stretched point (x) the mass will have a potential energy U. should the mass be released from this point it will have a maximum velocity Vmax and a maximum Kinetic energy KEmax. The total energy in the system at any one point in time is the sum of the potential and kinetic energies. E(t)=KE+U (Eqn 8) E(t)=1/2 m?v(t)? ²+1/2 k?x(t)? ² (Eqn 9) By substituting the formulae for velocity and position (equations three and four) into the energy equation it is possible to simplify this further. E(t)= 1/2 kA ² [?sin?(?t)? ²+?cos?(?t)? ² ] (Eqn 10) E(t)=1/2 kA ² (Eqn 11) The elegance of this simple algebra is that for an oscillating mass on a spring the energy in the system at any given point in time is completely independent of time. If there are dissipative or driving affects occurring during the oscillations then the amount of energy in the system will change, however for a clo sed system this fact holds true. This equation occurs in many areas of physics, for much more complex systems than a single mass on a spring. These equations can be applied to pendulums, resonant electrical circuits (RLC circuits) (Mispelter, 2006: 35) such as those used to detect Radio and TV signals, or even in quantum mechanics and the time independent Schrodinger equation, where it is found that a quantum harmonic oscillator, such as a particle in a potential well (Schrà ¶dinger, 1926: 1054), is one of the few quantum mechanical problems that it is possible to find analytical answers for. If the Hamiltonian for such a system is examined it is shown that its structure is very similar to that of equation nine (Schrà ¶dinger, 1926: 1057; Levitt, 2012: 144). H ?= p ?/2m+1/2 m? ² x ? ² (Eqn 12) p ? is the momentum operator that forms the kinetic half of the Hamiltonian and x ? is the position operator which calculates the potential part of the Hamiltonian (Schrà ¶dinger, 1926: 1052). It is obvious that the simple classical physics still applies to this quantum system. These are some of the situations where this type of motion is observed and the table shows how the equations are manipulated to fit the system under examination ( Hayek , 2003; 562; Mispelter, 2006: 38; Dirac, 1958: 108; Boylsestad, 2010: 871). In conclusion the mass and spring system’s motion is elegantly described by some simple mathematics that can be manipulated to suit systems that have external forces acting on the motion of the system. The beauty of this is that the mathematics can then be applied to much more complex systems. References: Boylestad, Robert. (2010) Intrductory Circuit Analysis, 12th edition. Pearson. Dirac, P. A. M. (1958). The Principles of Quantum Mechanics, 4th edition. Oxford University Press Hayek, S. I. 2003. Mechanical Vibration and Damping. Encyclopaedia of Applied Physics. Levitt, M. (2012). Spin Dynamics, Basics of Nuclear Magnetic Resonance 2nd edition. John Wiley and Sons Ltd. Mispelter, J. (2006) NMR probeheads for biophysical and biomedical experiments: theoretical principles practical guidelines. Imperial College Press. Schrà ¶dinger, E. (1926). An Undulatory Theory of the Mechanics of Atoms and Molecules. Phys. Rev. 28 (6) pp 1049-1070. Serway, R. A., Jewett, J. W., Serway, R. A. (n.d.). Physics for scientists and engineers, with modern physics. Belmont, CA: Thomson-Brooks/Cole.

Women From The Medieval Times - 1500 Words

Women from the medieval times had clear roles. The women had strict rules to follow by. When it came to marriage, the wives had to submit to their husbands and follow their lead. Women were supposed to be cleaning, stay at home with the kids, cook, make clothes, etc. The women who steered away from these â€Å"typical† roles, made very interesting characters. The majority of gender expectations came from the church and biblical history. Since Eve was the cause for the fall of man, there were a lot of anti-feminist feelings. Women were held accountable for the majority of man’s suffering, and were consequently inferior and to be dominated by men. Purity, holiness, and chastity, were all presumptions of women from outstanding role models like the Virgin Mary. The Wife of Bath contains three issues that were pretty extreme for the women of the time period. The negative connotation linked with the women and sex is the first one, the second is the position of husband and wife in marriages that leave the women submissive and the men in control, and third is the violence done by men to women. The seriousness of these issues were not discussed at all by men and most certainly not by women. The fact that the Wife of Bath brought up such issues and promoted the ideas of women in these situations was profound. The wife is smart in her delivery in both the Prologue and Tale. The Tale restates all of the subjects of marriage, violence, and sex that she first brings up in the Prologue, andShow MoreRelatedEssay Life for Medieval Women1331 Words   |  6 PagesMedieval society was completely dominated by men, making a women’s life at the time difficult. 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In â€Å"Woman In Catholic Tradition† by Edgar Schmiedeler, St. Jerome quoted â€Å"There are people, O Paula and EstochiumRead MoreThe Wife Of Bath s Prologue And Tale1338 Words   |  6 PagesDuring medieval times, women were not placed on a high pedestal; in fact, some religious institutions at the time felt women were in almost every instance the weaker sex. Misogyny abounded during these times. Quite often than not, women played a very minimized role in medieval literature. The pattern was the same: either they were a helpless damsel in need of a knight in shining armor with his trusty stead or they were portrayed as being sexually promiscuous with multiple men which stoked the fireRead MoreThe Role of Women in Medieval Literature1344 Words   |  5 Pagesï » ¿The assumption of anti-feminism Ã¥ ¤Å¡as become something of an article of faith when interpreting medieval English literature like Sir Gawain and the Green Knight and The Canterbury Tales (Morgan 265). Heng concurs that there are textual assumptions that we now recognize, with the unfair ju dgment of hindsight, as implicated in a fantasy of textual closure and command, (500). The privilege of hindsight, does, however, offer the opportunity to explore the connections between historical social codesRead MoreEssay on Jewish Women in Medieval Ashkenaz1547 Words   |  7 Pages Medieval Jewish society, like all traditional Jewish culture, was run by patriarchal hierarchy â€Å"Philosophical, medical, and religious views of the time all supported the view that men were superior to women both in nature and in deed† . Women’s position in society was secondary in comparison to that of men. They were characterized as lightheaded, weak, easily seduced, and linked to sorcery. This essay will focus on the Jewish women living in the medieval society of Ashkenaz, a region of northernRead MoreImpossible to Generalize about Medieval Women1342 Words   |  5 PagesMedieval British History 1189-1485 Is it possible to generalise about the lives of medieval women? Within this essay I am going to look at a range of sources to discuss and evaluate whether it is possible for us today to generalise about the lives of medieval women. At this point in time most people tended to live in small rural communities, making their living form the land. If you were a female peasant living in medieval society you would have a large amount of domestic duties. Not onlyRead MoreLife in the Feudal System During Medievel Times811 Words   |  4 PagesFacts: †¢ Disease common of most peasants, most not living past the age of 40 †¢ Meat was rarely available, and when it was, families often hung it in front of their homes to show off. This is where the term â€Å"bringing home the bacon† comes from—wifes bragging about their husbands going on a successful hunt and bringing home meat for their family. To get the field in good growing condition, the farmers used oxen to plough the land. Though most farmers did not own an ox, so they turned

Analysis and Reflection of Square Peg Why Wesleyans...

Square Peg: Why Wesleyans Arent Fundamentalists, a book edited by Al Truesdale and published by Beacon Hill Press of Kansas City, examines two significantly different ways of understanding the nature and role of the Bible that mark different parts of Christ’s church. The first is represented by fundamentalism; the second by Wesleyan theology. The goal of the book is to help persons in Wesleyan denominations clearly understand the differences between Wesleyan theology and fundamentalist theology, and that even though both are of the Christian faith, how the theology between the two are incompatible with one another. â€Å"Without becoming divisive or claiming perfection in Christian doctrine, the various denominations hold theological†¦show more content†¦That is a question we must ask as we read the Bible from their point of view. â€Å"Far from trying to make the Bible address modern science, this position holds that Gen. 1 is a distinct theological statement s et within ancient Israels cultural context.† (loc 677 Kindle, Branson) This position doesnt attempt to have a scientific explanation of how things happened in the Bible, but keeps science and the Bible separated. Thus as we read Genesis from an Israelite viewpoint, â€Å"we free the text to speak with its own powerful voice.† (loc 894 Kindle, Branson) This position is one that Biblical scholars generally advocate in the study of the Bible. For while science can try and explain what processes God may have used in the creation of the universe, this shouldnt take away the joy and wonder of what God created. â€Å"Science has enlarged our concepts of space and time and by doing enlarged our understanding of the sovereignty and majesty of the God who rules over all of creation and who in Christ became incarnate as the worlds Redeemer (John 1:1-5;3:16). â€Å" (loc 897 Kindle, Branson) Knowing these three positions are important to understanding how different people go a bout their studying of the Bible. There shouldnt be a right or wrong way how you study the Bible as long as you take the message of God into your lives. â€Å"Any interpretation of the Bible that hinders the Holy Spirits witness to the gospel of Jesus Christ or that diverts our full attention from discipleship

Food Marketing Strategy of Burger Urge †MyAssignmenthelp.com

Question: Discuss about the Food Marketing Strategy of Burger Urge. Answer: Introduction This report sheds light on the concept offood marketing and the purpose of this report is to develop a food marketing strategy with coherent knowledge of consumer decision-making. Food marketing brings together consumer and food producer through a chain of marketing activities (Lang and Heasman 2015). In this report, Burger Urge fast food brand has been chosen in order to develop food marketing. In the following section, the target market of the organisation with consumer decision-making process will be evaluated. In addition, marketing mix of the brand will be modified setting a supply chain plan that is integrated with marketing mix. In the later section, branding strategy of the selected brand will be developed. In the later part, marketing activities will be discussed that can interrupt routine behaviour at the point of sale. Brief summary of industry analysis and product Fast Food services market in Australia is growing the industry and the major players in this industry are McDonald's, Subway, KFC, Domino's Pizza and Yum Restaurants Australia. These are mostly international brands and it is difficult for local brands to capture the market share from international fast food giants. Annual revenue of fast food industry in the year 2016 was $19 billion (Ibisworld.com.au 2017). Moreover, annual growth in this industry from 2012 to 2017 was 3.9%. Numbers of employment provided by this industry were 153,300. Consumers in Australia are now more health aware than before and demand has been increased in the nutritional content in the fast food. Low calories and less Tran's fat are the main concerned with the employees and people search for healthier options. Burger Urge is Brisbane based burger chain in Australia; however, it has more than 19 outlets in Brisbane, Gold Coast and New South Wales. Burger Urge was established in the year 2007 and it's headquarte red in Fortitude Valley, Queensland (Burgerurge.com.au 2017). This fast food brand mainly provides burgers, soft ice cream and alcoholic beverages. Identification and justification of most attractive of target market The market can be segmented into four categories based on geographic, demographic, behavioural and psychographic. In geographic segmentation, organisations can choose the target market based on customer, location, region and classification based on places. Moreover, in demographic segmentation, customers' age, gender, socio-economic group and occupation are judged as a target market (Wilkinson 2013). In behavioural segmentation, organisations try to target the customers based on a rate of usage of products, benefits sought, loyalty status and readiness to purchase. In addition, in psychographic segmentation, food organisations can target the customers through lifestyle, personality, attitudes and class of the customers. In case of Burger Urge, in selling the burger, the organisation can target in a mostly demographic segmentation of target market. Primary target market Customers between ages of 18 and 35 are the primary target of Burger Urge. In this age group, most of the customers are out goers and students belong in this age group also. This age group mostly provide attention on the appearance and visit the outlets with friends and families. These customers are reachable as they need to visit the outlets for a break and they are sustainable as most of the customers are aware of the benefits of healthy eating and they are young, want to have fun. Secondary target market Young professionals are the secondary target market. This target is set based on the income group and socio-economic condition of the target customers. These customers are aware of the advantages of healthy eating habits and they find a place for informal meeting with lunch and snacks. This customer group is sustainable as they have a deep sense of greenification. Customers get attracted as Burger Urge uses sustainable and biodegradable packaging in taking away. Application of knowledge of consumer decision-making to food context In the fast food industry of Australia, there are various international market players who occupy significant market share. In this industry, competition is high and Burger Urge needs to do promotion well that the customers can consider it as their choices. Consumer's decision-making process starts with problem recognition' as a purchase cannot happen without recognition of needs. This need can be triggered by internal stimuli as hunger or thirst (Huang and Sarigollu 2014). In the second step, the customers fetch the information in order to find out the solution of problem. In the next stage, the customers try to evaluate the alternatives with different brands and products as in fast food market, apart from Burger Urge, there are McDonald's, KFC and Subway. The customers try to understand the deliverables of the products, in case of food items, the customers try to judge its taste, prices and other customer satisfactory factors like services of the restaurants and outlets' ambience. In the next stage, the customers actually take the decision of purchasing and in this stage, the purchase is taken place. Two factors are important in this step, first one is negative feedbacks from the other customers and the second factor is motivation to accept the feedback to buy this product. However, the decision may be disrupted due to the unforeseen situation of the customers. As commented by Mintz and Currim (2013), in the last stage of post-purchase behaviour, it is important to retain the customers. If the customers are satisfied, they will purchase again, if not, they will not make the purchase again. Customer satisfaction is important for Burger Urge and this may result in the brand loyalty of the organisations. Modifying an integrated marketing mix Products: Burger Urge mainly operates in fast food industry and it is treated as quick service restaurant. The main offering of Burger Urge is burgers, with this Burger Urge provides soft ice cream and alcoholic beverages as well. Burger Urge is famous for burgers and customers can have classics burgers of American style with Boston Cheese and New Yorker. Moreover, in the chicken segment, Burger urge offers Pineapple Express and Hotel California, in the Beef segment; it offers The Big Boppa and El Diablo. Burger Urge provides sauce and food items and these are free from preservatives, chemicals and additives. Burger Urge offers free-range mayonnaise and free-range chicken and free-range eggs. The beef burger of the Burger Urge is sourced from Western Australia. Moreover, Burger Urge can use hand baked bread that delivers fresh without artificial emulsifiers (Burgerurge.com.au 2017). Price: Burger Urge takes the pricing strategy as price skimming. In this strategy, Burger Urge keeps the price high when they introduce any products in the market. With the time, they lower the price of the products and this strategy increases the demand and interest in target market's minds. However, as there are various large competitors in the industry, Burger Urge has to take low pricing strategy as it increases the sales and customers' footfall increases in outlets. Everyday Low Pricing (EDLP) strategy can increase the market share in the market with increasing quantity of sales. Place: Burger Urges products are available in outlets in Brisbane, Queensland and Gold Coast, they are going to open new outlets in New South Wales and they are going to open online services also where customers can put their orders. Burger Urge has its website existence where people can check the food items. Burger Urge uses the supply chain utilising intermediaries and most of the raw materials are taken from local Australian suppliers using partnership policies (Nurgerurge.com.au 2017). Burger Urge can use the three-legged system in implementing supply chain management. Among the three legs, the first leg is employees of Burger Urge and the second one is operators who run the outlets (franchise) and the third one is suppliers' partners. As Burger Urge uses mainly local partners, they do not need cold storage. Procurement is the first stage and then it can come to warehouses. The raw materials can then come to the franchise through transportation. However, Burger Urge cannot implement the e-technology as this is a small business. Burger Urge needs to decrease the transportation in order to reduce the supply chain cost. This strategy of Burger urge is sustainable supply chain. Promotion: Burger Urge is a small business and it has been doing the promotions through social media. It has its social media page on Facebook where they provide discount ads and product information to allure customers. Moreover, Burger Urge needs to do advertisements in newspapers and they can use the billboards strategy in buses and outdoor vehicles. These strategies increase the visibility of the brand and sponsorships in local teams or in donating money to fundraising charities can increase the social values of the organisation. Developing branding strategy Burger Urge has identified its target audience as it primarily targets the young customers who are students and family persons. Target customers mainly want healthy food items with the cosy ambience that feel comfortable in outlets. Burger Urge does not have messaging strategy that can translate brand positing into a message to the target market. Burger Urge already has the logo of the brand and they are established in the market with more than 19 outlets in Australia. An organisation needs to develop a tagline that can communicate well with the customers (Sacks et al. 2017). Burger Urge has already made itself famous in burger chain among family and young generations. Burger Urge has a transparent policy and it has made its food making policy transparent. It has near proximity in regard to outlets and quality of food is fresh and good. Moreover, visibility of brand can be increased through social networking strategy of the organisation. Burger Urge has a page on Facebook; they need to open an account in Twitter and Instagram. In this way, Burger Urge can start content marketing strategy by posting engaging contents by professional service teams. Burger Urge has its website and they have to link this with social media pages. Discounts, membership and referral programmes can increase traffic to the website and social media pages (Cairns et al. 2013). Burger Urge can make sales sheet with core offering and share this with customers and it is important to brand development. Discussing marketing activities to interrupt routine behaviour at point of sale The purpose of promotion of the organisation is to reach maximum target customers and persuade them to buy the products (Baker 2014). Burger Urge has more than 19 outlets and these are beautifully maintained. Customers like cosy ambience and Burger Urge provides this. Point of sale marketing is meant putting all efforts in order to increase the sales in purchasing of the customers. Burger Urge needs to use mainly merchandising strategies. The first thing that Burger Urge needs to do is to show the customers frequently purchased items. Moreover, a high percentage of sales can be increased through drawing customers at outlets and be consumers will understand that the restaurant is famous among customers. As stated by Solomon (2014), turf defending is one such merchandising that draws traditional consumers and in this strategy, restaurants need to show the comparable items to the consumers of the key competitors. Burger Urge can use this strategy to change the consumer behaviour at last time and make the customers happy. Burger Urge can display gifts cards and soft desserts at the billing counters and in this way, customers get to know about the gift cards and other products of the restaurants. Burger Urge can take advantage of the packaging strategy as they use mostly biodegradable packaging in distribution and storage as it is environmental decisions. In the packaging of the food in transport is also important and that is related to the delivering of the products to the end customers in food marketing. Moreover, in labelling of the food products in the packet, Burger Urge can write about nutritional values and ingredients as most of the Australian target consumers are health conscious. Moreover, Burger Urge needs to consider the media that support promotions and sales of food items. They can take support from a brochure and sell sheets and these images can be uploaded on a website or social media pages. Social media advertising and advertising through leaflets can be helpful. In this way, the digital marketing collateral can increase the footfall in outlets and customers will visit more rather than the competitors' outlets. Conclusions It has been observed that Burger Urge has its own market share in fast food segment and it is one of the famous burger chains in Australia. 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