Women From The Medieval Times - 1500 Words

Women from the medieval times had clear roles. The women had strict rules to follow by. When it came to marriage, the wives had to submit to their husbands and follow their lead. Women were supposed to be cleaning, stay at home with the kids, cook, make clothes, etc. The women who steered away from these â€Å"typical† roles, made very interesting characters. The majority of gender expectations came from the church and biblical history. Since Eve was the cause for the fall of man, there were a lot of anti-feminist feelings. Women were held accountable for the majority of man’s suffering, and were consequently inferior and to be dominated by men. Purity, holiness, and chastity, were all presumptions of women from outstanding role models like the Virgin Mary. The Wife of Bath contains three issues that were pretty extreme for the women of the time period. The negative connotation linked with the women and sex is the first one, the second is the position of husband and wife in marriages that leave the women submissive and the men in control, and third is the violence done by men to women. The seriousness of these issues were not discussed at all by men and most certainly not by women. The fact that the Wife of Bath brought up such issues and promoted the ideas of women in these situations was profound. The wife is smart in her delivery in both the Prologue and Tale. The Tale restates all of the subjects of marriage, violence, and sex that she first brings up in the Prologue, andShow MoreRelatedEssay Life for Medieval Women1331 Words   |  6 PagesMedieval society was completely dominated by men, making a women’s life at the time difficult. Medieval law at the time stated that women could not marry without their parents consent, co uld not divorce their husbands, could not own property unless widows, could not inherit land if they had surviving brothers, and could own no business with special permission (Trueman, â€Å"Medieval Women†). When a woman married a man, he would get any property she owned and she would forfeit any rights she had to himRead MoreWomen As Represented In Society By Anita Kay OPry-Reynolds-Renolds938 Words   |  4 Pagesand Women as Represented in Medieval Literature in Society by Anita Kay OPry-Reynolds-Renolds you can find a different way of how women men were supposed to act during the Medieval time period. She finds evidence from different Medieval works of literatures to help support her thesis. OPry-Reynolds uses some details from Beowulf, Lancelot, Knight of the Cart, and Sir Gawain and The Green Knight to show the different gender roles between men and women. The details OPry-Reynolds finds from theRead MoreEssay on Abelard and Heloise836 Words   |  4 PagesThe gender views of European medieval society were largely built upon the views of Aristotle and others alike that degraded the status of women into a lower form of life, characterizing them as secondary to men. Many successive Christian intellects such as St. Augustine also contributed to establishing the idea of misogyny in the medieval views toward the female sexuality, which helped to create the gender stereotype that severely separated the role of men and women. One possible explanation forRead MoreWomen In Geoffrey Chaucers Canterbury Tales1288 Words   |  6 Pagessociety at the time, and particularly of the Church, while women seem to be presented in a different way than they are in other contemporary works. The aim of this essay is to present the ways in which the portrayal of women is different, and trace their role within Chaucer’s masterpiece. In doing so, first some general characteristics of how women were viewed during the medieval period are presented, and then there is an analysis of how they are presented in Chaucer and the differences from the stereotypeRead MoreHow Women Were Viewed During The Medieval Catholic Time958 Words   |  4 PagesMany people today have misconceptions about how women were viewed during the Medieval Catholic time period (15th century) and the Protestant Reformation (16th century). To be honest, women have always made significant contributions to their culture and life several times in the past and even still today. All throughout history there is evidence that women have been regarded highly of. In â€Å"Woman In Catholic Tradition† by Edgar Schmiedeler, St. Jerome quoted â€Å"There are people, O Paula and EstochiumRead MoreThe Wife Of Bath s Prologue And Tale1338 Words   |  6 PagesDuring medieval times, women were not placed on a high pedestal; in fact, some religious institutions at the time felt women were in almost every instance the weaker sex. Misogyny abounded during these times. Quite often than not, women played a very minimized role in medieval literature. The pattern was the same: either they were a helpless damsel in need of a knight in shining armor with his trusty stead or they were portrayed as being sexually promiscuous with multiple men which stoked the fireRead MoreThe Role of Women in Medieval Literature1344 Words   |  5 Pagesï » ¿The assumption of anti-feminism Ã¥ ¤Å¡as become something of an article of faith when interpreting medieval English literature like Sir Gawain and the Green Knight and The Canterbury Tales (Morgan 265). Heng concurs that there are textual assumptions that we now recognize, with the unfair ju dgment of hindsight, as implicated in a fantasy of textual closure and command, (500). The privilege of hindsight, does, however, offer the opportunity to explore the connections between historical social codesRead MoreEssay on Jewish Women in Medieval Ashkenaz1547 Words   |  7 Pages Medieval Jewish society, like all traditional Jewish culture, was run by patriarchal hierarchy â€Å"Philosophical, medical, and religious views of the time all supported the view that men were superior to women both in nature and in deed† . Women’s position in society was secondary in comparison to that of men. They were characterized as lightheaded, weak, easily seduced, and linked to sorcery. This essay will focus on the Jewish women living in the medieval society of Ashkenaz, a region of northernRead MoreImpossible to Generalize about Medieval Women1342 Words   |  5 PagesMedieval British History 1189-1485 Is it possible to generalise about the lives of medieval women? Within this essay I am going to look at a range of sources to discuss and evaluate whether it is possible for us today to generalise about the lives of medieval women. At this point in time most people tended to live in small rural communities, making their living form the land. If you were a female peasant living in medieval society you would have a large amount of domestic duties. Not onlyRead MoreLife in the Feudal System During Medievel Times811 Words   |  4 PagesFacts: †¢ Disease common of most peasants, most not living past the age of 40 †¢ Meat was rarely available, and when it was, families often hung it in front of their homes to show off. This is where the term â€Å"bringing home the bacon† comes from—wifes bragging about their husbands going on a successful hunt and bringing home meat for their family. To get the field in good growing condition, the farmers used oxen to plough the land. Though most farmers did not own an ox, so they turned

Analysis and Reflection of Square Peg Why Wesleyans...

Square Peg: Why Wesleyans Arent Fundamentalists, a book edited by Al Truesdale and published by Beacon Hill Press of Kansas City, examines two significantly different ways of understanding the nature and role of the Bible that mark different parts of Christ’s church. The first is represented by fundamentalism; the second by Wesleyan theology. The goal of the book is to help persons in Wesleyan denominations clearly understand the differences between Wesleyan theology and fundamentalist theology, and that even though both are of the Christian faith, how the theology between the two are incompatible with one another. â€Å"Without becoming divisive or claiming perfection in Christian doctrine, the various denominations hold theological†¦show more content†¦That is a question we must ask as we read the Bible from their point of view. â€Å"Far from trying to make the Bible address modern science, this position holds that Gen. 1 is a distinct theological statement s et within ancient Israels cultural context.† (loc 677 Kindle, Branson) This position doesnt attempt to have a scientific explanation of how things happened in the Bible, but keeps science and the Bible separated. Thus as we read Genesis from an Israelite viewpoint, â€Å"we free the text to speak with its own powerful voice.† (loc 894 Kindle, Branson) This position is one that Biblical scholars generally advocate in the study of the Bible. For while science can try and explain what processes God may have used in the creation of the universe, this shouldnt take away the joy and wonder of what God created. â€Å"Science has enlarged our concepts of space and time and by doing enlarged our understanding of the sovereignty and majesty of the God who rules over all of creation and who in Christ became incarnate as the worlds Redeemer (John 1:1-5;3:16). â€Å" (loc 897 Kindle, Branson) Knowing these three positions are important to understanding how different people go a bout their studying of the Bible. There shouldnt be a right or wrong way how you study the Bible as long as you take the message of God into your lives. â€Å"Any interpretation of the Bible that hinders the Holy Spirits witness to the gospel of Jesus Christ or that diverts our full attention from discipleship

Food Marketing Strategy of Burger Urge †MyAssignmenthelp.com

Question: Discuss about the Food Marketing Strategy of Burger Urge. Answer: Introduction This report sheds light on the concept offood marketing and the purpose of this report is to develop a food marketing strategy with coherent knowledge of consumer decision-making. Food marketing brings together consumer and food producer through a chain of marketing activities (Lang and Heasman 2015). In this report, Burger Urge fast food brand has been chosen in order to develop food marketing. In the following section, the target market of the organisation with consumer decision-making process will be evaluated. In addition, marketing mix of the brand will be modified setting a supply chain plan that is integrated with marketing mix. In the later section, branding strategy of the selected brand will be developed. In the later part, marketing activities will be discussed that can interrupt routine behaviour at the point of sale. Brief summary of industry analysis and product Fast Food services market in Australia is growing the industry and the major players in this industry are McDonald's, Subway, KFC, Domino's Pizza and Yum Restaurants Australia. These are mostly international brands and it is difficult for local brands to capture the market share from international fast food giants. Annual revenue of fast food industry in the year 2016 was $19 billion (Ibisworld.com.au 2017). Moreover, annual growth in this industry from 2012 to 2017 was 3.9%. Numbers of employment provided by this industry were 153,300. Consumers in Australia are now more health aware than before and demand has been increased in the nutritional content in the fast food. Low calories and less Tran's fat are the main concerned with the employees and people search for healthier options. Burger Urge is Brisbane based burger chain in Australia; however, it has more than 19 outlets in Brisbane, Gold Coast and New South Wales. Burger Urge was established in the year 2007 and it's headquarte red in Fortitude Valley, Queensland (Burgerurge.com.au 2017). This fast food brand mainly provides burgers, soft ice cream and alcoholic beverages. Identification and justification of most attractive of target market The market can be segmented into four categories based on geographic, demographic, behavioural and psychographic. In geographic segmentation, organisations can choose the target market based on customer, location, region and classification based on places. Moreover, in demographic segmentation, customers' age, gender, socio-economic group and occupation are judged as a target market (Wilkinson 2013). In behavioural segmentation, organisations try to target the customers based on a rate of usage of products, benefits sought, loyalty status and readiness to purchase. In addition, in psychographic segmentation, food organisations can target the customers through lifestyle, personality, attitudes and class of the customers. In case of Burger Urge, in selling the burger, the organisation can target in a mostly demographic segmentation of target market. Primary target market Customers between ages of 18 and 35 are the primary target of Burger Urge. In this age group, most of the customers are out goers and students belong in this age group also. This age group mostly provide attention on the appearance and visit the outlets with friends and families. These customers are reachable as they need to visit the outlets for a break and they are sustainable as most of the customers are aware of the benefits of healthy eating and they are young, want to have fun. Secondary target market Young professionals are the secondary target market. This target is set based on the income group and socio-economic condition of the target customers. These customers are aware of the advantages of healthy eating habits and they find a place for informal meeting with lunch and snacks. This customer group is sustainable as they have a deep sense of greenification. Customers get attracted as Burger Urge uses sustainable and biodegradable packaging in taking away. Application of knowledge of consumer decision-making to food context In the fast food industry of Australia, there are various international market players who occupy significant market share. In this industry, competition is high and Burger Urge needs to do promotion well that the customers can consider it as their choices. Consumer's decision-making process starts with problem recognition' as a purchase cannot happen without recognition of needs. This need can be triggered by internal stimuli as hunger or thirst (Huang and Sarigollu 2014). In the second step, the customers fetch the information in order to find out the solution of problem. In the next stage, the customers try to evaluate the alternatives with different brands and products as in fast food market, apart from Burger Urge, there are McDonald's, KFC and Subway. The customers try to understand the deliverables of the products, in case of food items, the customers try to judge its taste, prices and other customer satisfactory factors like services of the restaurants and outlets' ambience. In the next stage, the customers actually take the decision of purchasing and in this stage, the purchase is taken place. Two factors are important in this step, first one is negative feedbacks from the other customers and the second factor is motivation to accept the feedback to buy this product. However, the decision may be disrupted due to the unforeseen situation of the customers. As commented by Mintz and Currim (2013), in the last stage of post-purchase behaviour, it is important to retain the customers. If the customers are satisfied, they will purchase again, if not, they will not make the purchase again. Customer satisfaction is important for Burger Urge and this may result in the brand loyalty of the organisations. Modifying an integrated marketing mix Products: Burger Urge mainly operates in fast food industry and it is treated as quick service restaurant. The main offering of Burger Urge is burgers, with this Burger Urge provides soft ice cream and alcoholic beverages as well. Burger Urge is famous for burgers and customers can have classics burgers of American style with Boston Cheese and New Yorker. Moreover, in the chicken segment, Burger urge offers Pineapple Express and Hotel California, in the Beef segment; it offers The Big Boppa and El Diablo. Burger Urge provides sauce and food items and these are free from preservatives, chemicals and additives. Burger Urge offers free-range mayonnaise and free-range chicken and free-range eggs. The beef burger of the Burger Urge is sourced from Western Australia. Moreover, Burger Urge can use hand baked bread that delivers fresh without artificial emulsifiers (Burgerurge.com.au 2017). Price: Burger Urge takes the pricing strategy as price skimming. In this strategy, Burger Urge keeps the price high when they introduce any products in the market. With the time, they lower the price of the products and this strategy increases the demand and interest in target market's minds. However, as there are various large competitors in the industry, Burger Urge has to take low pricing strategy as it increases the sales and customers' footfall increases in outlets. Everyday Low Pricing (EDLP) strategy can increase the market share in the market with increasing quantity of sales. Place: Burger Urges products are available in outlets in Brisbane, Queensland and Gold Coast, they are going to open new outlets in New South Wales and they are going to open online services also where customers can put their orders. Burger Urge has its website existence where people can check the food items. Burger Urge uses the supply chain utilising intermediaries and most of the raw materials are taken from local Australian suppliers using partnership policies (Nurgerurge.com.au 2017). Burger Urge can use the three-legged system in implementing supply chain management. Among the three legs, the first leg is employees of Burger Urge and the second one is operators who run the outlets (franchise) and the third one is suppliers' partners. As Burger Urge uses mainly local partners, they do not need cold storage. Procurement is the first stage and then it can come to warehouses. The raw materials can then come to the franchise through transportation. However, Burger Urge cannot implement the e-technology as this is a small business. Burger Urge needs to decrease the transportation in order to reduce the supply chain cost. This strategy of Burger urge is sustainable supply chain. Promotion: Burger Urge is a small business and it has been doing the promotions through social media. It has its social media page on Facebook where they provide discount ads and product information to allure customers. Moreover, Burger Urge needs to do advertisements in newspapers and they can use the billboards strategy in buses and outdoor vehicles. These strategies increase the visibility of the brand and sponsorships in local teams or in donating money to fundraising charities can increase the social values of the organisation. Developing branding strategy Burger Urge has identified its target audience as it primarily targets the young customers who are students and family persons. Target customers mainly want healthy food items with the cosy ambience that feel comfortable in outlets. Burger Urge does not have messaging strategy that can translate brand positing into a message to the target market. Burger Urge already has the logo of the brand and they are established in the market with more than 19 outlets in Australia. An organisation needs to develop a tagline that can communicate well with the customers (Sacks et al. 2017). Burger Urge has already made itself famous in burger chain among family and young generations. Burger Urge has a transparent policy and it has made its food making policy transparent. It has near proximity in regard to outlets and quality of food is fresh and good. Moreover, visibility of brand can be increased through social networking strategy of the organisation. Burger Urge has a page on Facebook; they need to open an account in Twitter and Instagram. In this way, Burger Urge can start content marketing strategy by posting engaging contents by professional service teams. Burger Urge has its website and they have to link this with social media pages. Discounts, membership and referral programmes can increase traffic to the website and social media pages (Cairns et al. 2013). Burger Urge can make sales sheet with core offering and share this with customers and it is important to brand development. Discussing marketing activities to interrupt routine behaviour at point of sale The purpose of promotion of the organisation is to reach maximum target customers and persuade them to buy the products (Baker 2014). Burger Urge has more than 19 outlets and these are beautifully maintained. Customers like cosy ambience and Burger Urge provides this. Point of sale marketing is meant putting all efforts in order to increase the sales in purchasing of the customers. Burger Urge needs to use mainly merchandising strategies. The first thing that Burger Urge needs to do is to show the customers frequently purchased items. Moreover, a high percentage of sales can be increased through drawing customers at outlets and be consumers will understand that the restaurant is famous among customers. As stated by Solomon (2014), turf defending is one such merchandising that draws traditional consumers and in this strategy, restaurants need to show the comparable items to the consumers of the key competitors. Burger Urge can use this strategy to change the consumer behaviour at last time and make the customers happy. Burger Urge can display gifts cards and soft desserts at the billing counters and in this way, customers get to know about the gift cards and other products of the restaurants. Burger Urge can take advantage of the packaging strategy as they use mostly biodegradable packaging in distribution and storage as it is environmental decisions. In the packaging of the food in transport is also important and that is related to the delivering of the products to the end customers in food marketing. Moreover, in labelling of the food products in the packet, Burger Urge can write about nutritional values and ingredients as most of the Australian target consumers are health conscious. Moreover, Burger Urge needs to consider the media that support promotions and sales of food items. They can take support from a brochure and sell sheets and these images can be uploaded on a website or social media pages. Social media advertising and advertising through leaflets can be helpful. In this way, the digital marketing collateral can increase the footfall in outlets and customers will visit more rather than the competitors' outlets. Conclusions It has been observed that Burger Urge has its own market share in fast food segment and it is one of the famous burger chains in Australia. It makes target to the young generation and family persons that visit outlets in large numbers. Products that they offer are mostly in good quality and they need to do low pricing strategy. In branding, it needs to engage marketing team that can increase social media marketing with billboards. In this report, a simple supply chain strategy has been specified that may help in reducing the expense of supply chain. Moreover, in increasing point at sale marketing, merchandising the products with good looking packing can be helpful. References Baker, M.J., 2014.Marketing strategy and management. London: Palgrave Macmillan. Burger Urge. 2017.Our Food | Burger Urge. Available at: https://burgerurge.com.au/our-food/ [Accessed on 11 Oct. 2017]. Cairns, G., Angus, K., Hastings, G. and Caraher, M., 2013. Systematic reviews of the evidence on the nature, extent and effects of food marketing to children. A retrospective summary.Appetite,62, pp.209-215. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors, 4(1), pp. 113-132. Ibisworld.com.au. 2017.Fast Food Services in Australia Market Research | IBISWorld. Available at: https://www.ibisworld.com.au/industry-trends/market-research-reports/accommodation-food-services/fast-food-services.html [Accessed on 11 Oct. 2017]. Lang, T. and Heasman, M., 2015.Food wars: The global battle for mouths, minds and markets. Abingdon: Routledge. Leekha Chhabra, N. and Sharma, S., 2014. Employer branding: strategy for improving employer attractiveness.International Journal of Organizational Analysis,22(1), pp.48-60. Mintz, O. and Currim, I.S., 2013. What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities?.Journal of Marketing,77(2), pp.17-40. Rummo, P.E., Meyer, K.A., Howard, A.G., Shikany, J.M., Guilkey, D.K. and Gordon-Larsen, P., 2015. Fast food price, diet behavior, and cardiometabolic health: Differential associations by neighborhood SES and neighborhood fast food restaurant availability in the Cardia study.Health place,35, pp.128-135. Sacks, G., Mialon, M., Vandevijvere, S., Trevena, H., Snowdon, W., Crino, M. and Swinburn, B., 2015. Comparison of food industry policies and commitments on marketing to children and product (re) formulation in Australia, New Zealand and Fiji.Critical Public Health,25(3), pp.299-319. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Hall. Wilkinson, F. ed., 2013.The dynamics of labour market segmentation. Berlin: Elsevier.